PRADA ASCEND
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Prada
1984, that’s when Murcia Prada first introduced the iconic nylon bag. Since then, Prada has always been at the forefront of creating luxury from technical materials exploring innovative ways of future fabrication while always empowering women.
1984, that’s when Murcia Prada first introduced the iconic nylon bag. Since then, Prada has always been at the forefront of creating luxury from technical materials exploring innovative ways of future fabrication while always empowering women.
The Merge
Prada Ascend is an homage to the empowering representation of women through the lens of Prada and climbing.
Prada Ascend is an homage to the empowering representation of women through the lens of Prada and climbing.
Climbing
Unlike, the majority of sports that only focus on the men’s division, Climbing has pushed a different narrative where the womens competition is as exciting as mens. Female athletes in climbing are able to showcase their competitive ferocity and achieve remarkable feats.
Unlike, the majority of sports that only focus on the men’s division, Climbing has pushed a different narrative where the womens competition is as exciting as mens. Female athletes in climbing are able to showcase their competitive ferocity and achieve remarkable feats.
Gritty Chic
Born between cliffside grit and catwalk grace, this shoe captures the tension and beauty of ascent. Inspired by climbing—a sport defined by strength, stillness, and reach—it merges Prada’s technical precision with the quiet power of women who scale both mountains and norms. With every stitch, it honors the elegance of movement and the luxury of resilience. This is where utility becomes icon, and the climb becomes couture.
Aren’t Climbing shoes
strangely beautiful?
It’s got such unorthodox proportions. Why
don’t we make an athleisure shoe for Prada?
Hyperbolic midfoot arch
Exaggerated Tapers
from forefoot to heel
Rubber wrap
ambitious
tenacious
confident
